The name amika: is derived from Latin and means “girlfriend” or “friend” in a number of the Romance languages. amika: fills the void for high performing products that encourage ingenuity and originality. Founded in New York City, amika’s design and development teams take inspiration from the city’s vibrant fashion, art and music scenes-infusing the latest technology with a creative edge. Our styling tools are developed by stylists, for stylists-delivering products that are born to perform and live to impress.
VERB is a family of smart, professional-grade haircare products priced within reach of every salon customer.
The story of VERB products begins with Birds Barbershop. The founders went out searching for an affordable, high quality line to carry, but couldn’t find one, especially if it was to be paraben and sulfate-free. So using Birds Barbershop as their lab, they brought the same no frills approach to creating their unisex hair product.